"The 10 Biggest Mistakes Artists Make When Ordering Merch..." na digitalmusicnews.com

1. They Don't Plan Ahead.

Leave yourself plenty of time for print production. Avoid making last-minute decisions that cause rush production charges and higher, expedited shipping fees. Consult your printer about turnaround times and schedule accordingly. If you're working with other vendors, designers or artists on the project, work in some wiggle room on your deadlines, too. Something is always late.

2. They Fail to Understand Their Demographic.

Whether you are producing goods for sale or promotion, the goal is to relate to your supporters. If you're new to the game, find out what your fans want. If you already have a following and a formula that works, stick with it -- you are keeping track of all your sales, right? If you do it right, you will have free advertising: literal walking billboards to spread your message for months/years to come.

3. They've Fallen Behind on Current Trends.

Sometimes you can add value by simply catching on early to a fad. Selecting garments that are the flavor-of-the-month allows you to demand top dollar for your wares. Tread these waters carefully, know your fan base and what they are doing. Your brand can quickly go "out-of-style" if you ignore the trends your fans are showing.

4. They Aren't Treating Merchandise Like A Business.

Research and budget the profitability of your projects. Make smarter decisions based on what makes good business sense. Some of the most iconic t-shirt designs were 1-color prints on a black, short sleeve t-shirt. Guess what? They were also some of the most lucrative. It's great to expand your options with 8-color or multi-location prints, but start off with simple designs that will at least DOUBLE your profits. Track your margins and purchase history, know what is selling and what isn't. Be accountable for every dollar spent.

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