Pierwsze wrażenia są ważne czy tego chcemy czy nie. W sieci twój zespół jest tylko jednym z milionów, konkuruje o uwagę słuchaczy z U2, z finalistą X Factor, z tym nędznym zespołem twoich kumpli którym tak pogardzasz. Wniosek? Trzeba się postarać. Postarać, żeby wszystko w twojej kapeli sprawiało dobre pierwsze wrażenie: muzyka, klipy, zdjęcia, strona internetowa. Wszystko czym docieracie do słuchaczy.
O tym właśnie traktuje artykuł który uważam jest absolutnie obowiązkową lekturą dla każdego muzyka. Oto fragment.
So how do you ensure your brand is doing you justice? If you have never considered your brand before, start by ‘Googling’ your band name and visiting your online pages like a fan. Critically review what you see, considering:
What is the forward slash address?
What is the first image you see?
What is the first thing you read?
When was the last update?
Then…
Write words that describe what you see.
How do these words compare to the words you want people to think?
Then ask friends to do the same, asking for honest feedback!
You are aiming for a consistent look and feel across all of your online profiles and pages. This is often very easy to fix and could just mean customizing your URL, updating information, or adding new photos. With a consistent brand identity in place, next consider how you can continue to communicate this consistency across the basic assets you need to support your next release.
1. Recorded music - Ensure the quality is sufficiently high to have a chance of radio airplay.
2. Press pictures – Do you have a high quality image or images to support this release? Will people want to publish this image? Do these images communicate your style and support the sound of your music?
3. Artwork – Do you have high quality artwork to accompany your single, EP or album? If people judge the music by the cover, what will they conclude?
4. Biography or Press Release – What is the story of this release? Why should people be interested? Who produced or mixed the track? Do you have any quotes from music journalists or DJs supporting the track? Avoid hyperbole – sadly, apart from your mum, nobody is likely to really believe you are greatest band in the world!
5. Video – Do you have a HD quality music video to support your release? It doesn’t have to cost a fortune or be professionally made, but it does have to look great. So be creative! Ensure you add tags to help people find it and provide links to your key online sites and profiles.
"First Impressions Count. The Importance Of Brand For Your Band" na hypebot.com
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