Każdy zespół powinien mieć dobrą oficjalną stronę. Nie tylko Myspace, Facebook i Soundcloud. Te platformy nie zawsze są przejrzyste i nie każdy lubi z nich korzystać. Myspace często ładuje się potwornie długo, FB bywa mało przejrzysty, a Soundcloud służy do promowania muzyki, nie zespołu. Kluby, dziennikarze i wasi najwierniejsi fani będą szukali jednego miejsca, w którym znajdą wszystko.
Jak stworzyć funkcjonalną stronkę mówi ten artykuł na indieconnectmagazine.com
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...Have A Real Website...
It is important that you have your own website with your own URL. Facebook, ReverbNation, MySpace can’t replace a real website for several reasons. First, they don’t have all of the information that a visitor needs to make a buying decision. Secondly, they are cookie-cutter templates making you look like every other artist on those sites. It also conveys a sense of laziness and a lack of professionalism.
...Quick Loading Time...
If it takes too long (more than 4 seconds) for your website to load, research has shown that many people will just give up and move on. Flash, large pictures, some plugging and where you have your website hosted can all slow down your website’s loading time.
...Music Player...
Your music player should be on your home page, easy to see and above the fold (don’t make viewers have to scroll down to ding it. How it works should be very obvious and never require directions. Also, do not have your player on auto play as soon as someone lands on your page. It is annoying, and might get someone fired from his or her job if they weren’t supposed to be surfing.
...Like Buttons...
Have buttons that enable visitors to Like’ your Facebook fan page.
...Calendar...
Make it obvious where you’re upcoming shows are. Be certain that you keep your calendar up to date! If you don’t have upcoming shows. And you have a legitimate reason (like taking time off to record), say that. If you don’t have gigs coming up, but you have gigged in reputable places in the past, list those.
...Interactive...
The more interactive your website is, the deeper the relationships are that you build with your fans. Surveys and contests are 2 great ways to make your site interactive.
...Short Bio...
People love to know a little about you. However, unless you were a child prodigy, very few need or want to now your entire history beginning with your first performance in kindergarten. A few paragraphs with your career highlights are enough to give your visitor an accurate picture of who you are and what you do.
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