"12 Strategies For Long Term Success As An Indie Artist"

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NEVER STOP NETWORKING

Always seek to meet new people and develop and maintain relationships. This includes all people from all walks of life. You never know who they know or will meet. You can’t know who is going to move into a decision-making position that can influence your career. Plus, the more connections you have, the more people you can turn to if times get tough.


DON'T TAKE YOURSELF TOO SERIOUSLY

You don’t need to be perfect all of the time. Many people don’t like or want to be around someone who can’t take a joke or laugh at himself. Know that you are going to make mistakes, and so will everyone around you. Do your best to avoid mistakes, but learn from them when it happens. Don’t let success go to your head! For the most part, keep it light.


BE AND STAY EASY TO FIND

Make it easy for everyone to find you, listen to your music, buy your music and contact you. Once you’ve established your contact info, don’t change it. This is vital! You may do something to create a huge ‘buzz’, but if.people can’t find you, it will all be wasted. If someone wants to book you but can’t find your contact information, you will lose out. If they want to buy your music but can’t find it where they normally buy their music (iTunes, Amazon etc.), you will lose the sale. The easiest way to make it easy for people to find you is to have a good website with the name of your act as the domain name. Reserve your domain name for 10 years at a time so you don’t risk losing it. Make your email easy to remember as well by using ‘yourname@yourwebsite.com’. Then direct everyone on your social networks, on your videos, on your CDs etc. back to the site.


TREAT YOUR CAREER LIKE A BUSINESS - BECAUSE IT IS!

Set time aside every day to take care of business. Of course you just want to write songs and sing! But someone has to market the act, record the music, market the music, book the gigs, put together the press kits and the one page, send out the monthly newsletter, review the contracts, rehearse etc. If you can’t afford to hire others to do these for you, then it is up to you to insure that they get done. I know it may sound overwhelming, but it doesn’t have to be. Take each task, break it into smaller tasks and put them on the schedule. Everything else needs to be scheduled around it. Otherwise, the act will go nowhere. End of discussion. No one wants to continue working with an artist who doesn’t take care of business. It is simply too risky. And if you are on top of everything, you will be ready and able to take advantage of every good opportunity that crosses your path.


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