10 kłamstw branży muzycznej

Wszyscy je znamy.

"Poczta musiała zgubić płytę"
"Oczywiście, że czytałem twojego maila"
"Miałem wyłączony dźwięk w telefonie"
i moje ulubione:
"Przelew już idzie"

Weteran branży muzycznej Jeffrey Weber opowiada LA Weekly o najczęstszych kłamstwach jakie słyszymy (i opowiadamy sami).

5. "What a voice!"
Record producers are fond of nice-sounding phrases that mean absolutely nothing. That way, they can make you think that they've just said something, when they really haven't. Weber calls this one "a Band-Aid" phrase. "It can mean anything," he says. "What you really want to hear is 'what an amazing voice.'"

4. "That was great -- you nailed it!"

Not all lies are insidious; some are used to get the best out of a musician. It's quite possible that the take was not all that great; if it's followed with "Let's just do one more as a safety," that could be in the hopes that you're so filled with confidence that on the next take you'll really nail it. "If the producer starts his comments with an exclamation -- 'hey' or 'wow' or something -- it was good," Weber says, "If they start with your name, it was bad."

3. "I'll listen to your CD tomorrow."

"This is a kiss off," Weber says. The producer doesn't have the time to really listen to it and is sparing you their instant judgment. "I can't make an instant evaluation of your record -- and you wouldn't want me to," says Weber, stressing that "you have to listen multiple times." This makes listening to a demo or single very difficult when it comes to non-established bands.

2. "Of course we'll market and promote your project. How do you think we stay in business?"

"Once you sign," he says, "you have absolutely no control over whether the record company promotes your music or not...Marketing and promotions have to go in front of executives, and they can always say 'this is a stiff, we're not going to push it.'"

1. "What -- you didn't get that check?"

The music industry is notorious for not paying people in a timely fashion -- or at all. "This is the new version of 'the check's in the mail,'" Weber says. It's also an all-purpose response to unrelated complaints. Ask a question with an uncomfortable answer (like "Why isn't my song on the radio?") and an exec will change the subject to the money he might or might not have send you.


Pozostałe 5 przeczytacie tu: Top Ten Lies Of The Music Industry na blogs.laweekly.com