Czego nauczyła nas Rebecca Black

Poza tym, że PIĄTKI SĄ SUPER?

Ale serio. Jeśli nie mieliście jeszcze kontaktu z megahitem "Friday":
1. Jesteście bogatsi o jedną noc snu którą ja straciłam, bo ta piosenka nie dawała mi spać.
2. Przegapiliście ważną lekcję z kultury masowej. Bardzo. Ważną. Lekcję.

A ściślej, 23 lekcje. Oto pare z nich:

"Selling recorded music is not the only way to make money in music. Ark Factory came up with a new way, ripping off the parents of little kids. Let this be a lesson to you, rather than complain that the old model is dead, innovate."

"Shelf life online is forever. Like a land mine waiting to be stepped on decades later, if you can Google it, it can always blow up. In other words, a spin on radio evaporates, a YouTube clip is waiting to explode."

"YouTube hosts videos for free. Too much emphasis is being put on how much Rebecca Black is getting paid. More important is the mechanism that led to her fame. Used to be you had to pay independent promoters to get your track on radio, hoping to have it heard and discovered. Today airplay is free."

"Music and video production are cheap. Rebecca Black’s mother paid Ark Factory two grand and got not only a song but a video. Not only does this beg why major label productions are so expensive, it reinforces the fact that anybody can play. In other words, if you’re bitching about needing money to make it in the music game, you’re playing by the old rules."

"If you’re twentysomething and have been slugging it out for years trying to make it don’t complain about Rebecca Black. She lives in a different world. To make it and last in music takes longer than it has since the seventies. The MTV era made stars overnight, which faded almost instantly. Now you gain traction slowly, only your fans know you, they spread the word online and you pray that you never gain a Rebecca Black moment, because that means you’ll be ridiculed and be toast."

Więc jeśli chcesz się dowiedzieć, jak działa branża rozrywkowa w 21. wieku (a wierz mi, możesz się zaskoczyć) przeczytaj resztę.