Ustaliliśmy już, że jest źle. Ale co musi się stać, żeby było mniej źle?
Moja ulubiona branżowa strona, musicthinktank.com, oferuje 4 rozwiązania.
"1) New Blood For The Industry - The music industry was creatively at its best when the pioneers of the business (Berry Gordy, Ahmet Ertegen, Mo Ostin, Jac Holzman, etc.) were actively running their companies. They were fans first, businessmen second, and they intimately knew their audience well because they were part of it.
Everything changed in the 80’s when the increasing music industry revenue became so attractive that these entrepreneurs were bought out by multi-national corporations. From that point on, the quarterly bottom line was king, not the music. Where previously a label could wait as many as 4 or even 5 albums for an artist to break (as in the case of David Bowie, Alice Cooper, Fleetwood Mac and Red Hot Chili Peppers among others), soon the policy became one and done if sales were not immediately up to expectations. To make matters worse, MTV became a primary music promotional tool, so the development cycle soon spun around image, rather than music, which further depressed creativity.
But that’s beginning to change as we witness a big shakeout in the music industry right before our very eyes. With the music industry no longer the cash cow that it was, the big business that controls the industry will soon drop away, as will the old guard who ran it. In their place will be a new crop of music entrepreneurs who, like their early predecessors, love the music that they sell just as much as their customers do. They’ll nurture talent because they believe in them, just like before, and music will become vital and exciting again, and with that, will come back healthier (though probably not as profitable) than ever."
Pozostałe 3 znajdziesz tutaj.
Brak komentarzy:
Prześlij komentarz