I want my mtv

Historia romansu muzyki z telewizją jest dużo starsza niż MTV. Colin McGuire na łamach PopMatters opowiada o tym, jak już ponad 50 lat temu artyści starali się budować kariery na bazie występów telewizyjnych, jak zmienia się rola telewizji w promowaniu muzyki, oraz o książce Murraya Formana "One Night on TV Is Worth Weeks at the Paramount: Popular Music on Early Television":

With the changing media landscape as a backdrop, televised music has offered generations some of their most memorable pop culture moments. From Elvis’ controversial performance of “Hound Dog” on the The Milton Berle Show in 1956, to the Beatles’ television debut on The Ed Sullivan Show in 1964, all the way up to 2003, when Britney Spears and Madonna shared a kiss during a telecast of MTV’s Video Music Awards, and finally reaching into the current day, when websites across the world stream such massive music festivals as Lollapalooza or Austin City Limits, one thing has been clear: The more exposure artists can have by way of video performance, the more relevant they become within their field of expertise. Not only does that relevancy translate into more record sales or a heightened level of notoriety within the popular culture lexicon, but it also allows a certain level of connection that was not afforded to the casual music fan before music was compounded with television. As the author himself admits, “These singers and musicians and the many others who ventured into television with them left a deep and lasting legacy. Their broadcast performances prepared the nation for music on television, establishing the presentational forms that have influenced subsequent generations of musical performers and audience members.”

Przeczytaj całość tutaj: "In Defense Of ... The Marriage Between Music and Television" na popmatters.com