"5 Things All Musicians Need BEFORE Starting a Digital PR Campaign" na musicthinktank.com

Jeśli jesteś niezależnym artystą lub wydawcą i planujesz wydanie płyty, z tego artykuły dowiesz się, jak skutecznie zaznaczyć swoją obecność w internecie. Oto fragment:

Too many musicians under-estimate the importance of a social media presence to a digital publicity campaign.

While the music, the bio and the promo photos are all critical assets to have when planning for a successful campaign, there are two reasons why it is so important that you also have a strong social media presence:

1. With so many musicians and digital publicists inundating the inboxes of new media makers, it is inevitable that they will check out the social media presence of each submission as a filter for who to, and who not to consider for coverage. This certainly doesn’t mean that you need to have a HUGE social media presence with hundreds of thousands of fans, but it does mean that you need to be consistently posting to your socials, and engaging with your fans. Ultimately a new media maker wants to know that if they are going to take the time to cover your music, you will be able to return the support by sharing the feature with your fans, helping them to build their own following as well.

2. In order for a digital publicity campaign to truly be effective, each feature delivered within needs to be properly leveraged through social media to mobilize the existing fan base.

In other words, each feature is new content that you can use to engage your fans without having to say ‘listen to my music’… this form of sharing your successes is a much more subtle form of self-promotion than the much dreaded shameless self-promo that all too many musicians practice.

Again, having hundreds of thousands of fans isn’t the point here, but rather you need to have a consistent content strategy that covers all 6 rooms of your social media house, which includes (but isn’t limited to) Facebook, Twitter, Youtube, Pinterest, Blog, Newsletter. Here is a quick outline of how often you need to post to each platform in order to remain ‘consistent’:

Facebook: 1 Post Per Day

Twitter: 2 - 3 Tweets Per Day

Blog: At least 1 new post every other week

Newsletter: 1 newsletter per month

Youtube: At least 1 new video per month (note this doesn’t need to be a professional music video)

Pinterest: Posting at each of your boards at least once per day

Przeczytaj całość tu: "5 Things All Musicians Need BEFORE Starting a Digital PR Campaign" na musicthinktank.com